Hello, my name is Arianne, and I am in the Business Management program at Lionel-Groulx. I have been in this program since August 2020. This program's goal is to form the students to be able to manage a retail store or any other kind of business and to do all the tasks related to customer service, human resources, and more. It is a program made for people who enjoy being in charge of many things inside of a company. This glossary will definitely help you to understand the main concepts seen in Business Management, some of them may seem basic, but they are essential to understand well in this field of study.
accounting
noun
The action or process of keeping financial accounts.
Example: "The company did this month's accounting."
en: comptabilité
advertisement
noun
A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Example: "Advertisements for alcoholic drinks were shown on the television."
en: publicité
asset
noun
Property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.
Example: "This equipment is an asset of a value of 300k$ for this company."
en: actif
business
noun
The practice of making one's living by engaging in commerce.
Example: "The jewelry business."
en: entreprise
business plan
noun
A document setting out a business's future objectives and strategies for achieving them.
Example: "The company is scheduled to pitch its business plan in June."
en: plan d'affaires
business-to-business
noun
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.
Example: "My enterprise retails goods to this other company, which is a form of business-to-business transaction."
en: service interentreprise
customer
noun
A person or organization that buys goods or services from a store or business.
Example: "Mr. Harrison was a regular customer at the Golden Lion."
en: client
customer service
noun
The assistance and advice provided by a company to those people who buy or use its products or services.
Example: "This company offers a good customer service."
en: service à la clientèle
demand
noun
An insistent and peremptory request, made as if by right. The demand is proportional to the offer.
Example: "The demand for this bag increased, so the company offered more."
en: demande
entrepreneurship
noun
The activity of setting up a business or businesses, taking on financial risks in the hope of profit.
Example: "The new business opportunities have encouraged entrepreneurship on a grand scale."
en: entrepreneuriat
equity
noun
The value of the shares issued by a company.
Example: "He owns 62% of the company's equity."
en: fonds / capitaux propres
human resources
noun
The department of a business or organization that deals with the hiring, administration, and training of personnel.
Example: "Director of human resources at the company."
en: ressources humaines
liability
noun
A thing for which someone is responsible, especially a debt or financial obligation.
Example: "Valuing the company's liabilities and assets."
en: dette
manager
noun
A person responsible for controlling or administering all or part of a company or similar organization.
Example: "The manager of the retail store."
en: gérant
market research
noun
The action or activity of gathering information about consumers' needs and preferences.
Example: "The new company did a market research on a new ecologic bag."
en: étude de marché
market segmentation
Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.
Example: "I did a marketing segmentation to target a specific category of consumers that enjoys practicing sports."
en: segmentation de marché
marketing
noun
The action or business of promoting and selling products or services, including market research and advertising.
Example: "This jewelry business has a good marketing strategy."
en: commercialisation
marketing mix
noun
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
Example: "Marketing mix includes the concept of product, price, communication and place."
en: marketing mix
retail
noun
The sale of goods to the public in relatively small quantities for use or consumption rather than for resale.
Example: "The retail price of this bag."
en: vente au détail
service
noun
A system supplying a public need such as transport, communications, or utilities such as electricity and water.
Example: "This business offers a service that meets my needs."
en: service
trademark
noun
A symbol, word, or words legally registered or established by use as representing a company or product.
Example: "Nike's trademark helps us to recognize the company."